In today's digital age, user-generated content has become a powerful tool for businesses to engage with their customers and create authentic marketing materials. Airlines, in particular, have a unique opportunity to leverage user-generated content in their explainer videos to showcase the real experiences of their passengers and build trust with potential customers.
Here are some tips on how airlines can incorporate user-generated content into their explainer videos:
1. Encourage passengers to share their experiences: Airlines can create campaigns or contests that encourage passengers to share their travel stories, photos, and videos on social media using a specific hashtag. This content can then be curated and used in explainer videos to provide a genuine perspective on the airline's services.
2. Showcase customer testimonials: Airlines can collect customer testimonials through surveys or feedback forms and incorporate them into their explainer videos. Hearing directly from satisfied customers about their positive experiences can be a powerful way to build credibility and trust with potential passengers.
3. Highlight user-generated videos: Airlines can feature videos created by passengers during their flights, such as footage of the in-flight entertainment, meals, or scenic views from the window seat. These videos can give viewers a firsthand look at what it's like to fly with the airline and help them envision their own travel experience.
4. Collaborate with influencers: Airlines can partner with travel influencers or popular social media personalities to create user-generated content for their explainer videos. These influencers can share their experiences flying with the airline and provide an authentic endorsement that resonates with their followers.
5. Create interactive content: Airlines can incorporate interactive elements into their explainer videos, such as polls, quizzes, or user-generated challenges, to encourage viewer engagement and participation. This can help create a more personalized and immersive experience for viewers.
Overall, incorporating user-generated content into airlines' explainer videos can help humanize the brand, showcase the real experiences of passengers, and build trust with potential customers. By leveraging the power of user-generated content, airlines can create more compelling and authentic marketing materials that resonate with their target audience.