In the fast-paced world of the airline industry, it's important for companies to stay ahead of the curve when it comes to marketing and communication strategies. One effective way to do this is by updating and repurposing older explainer videos.
Explainer videos are a powerful tool for airlines to communicate important information to their customers in a clear and engaging way. However, as technology and trends change, it's crucial for these videos to stay relevant and up-to-date.
Here are some tips on how to update and repurpose older explainer videos for airlines:
1. Review the content: Start by reviewing the content of your existing explainer videos. Are there any outdated information or graphics that need to be updated? Make sure the messaging is still relevant and aligns with your current branding and marketing strategy.
2. Refresh the visuals: If your older explainer videos are looking a bit dated, consider refreshing the visuals with new graphics, animations, and footage. This will help to give your videos a modern and polished look that will resonate with today's audience.
3. Add new information: If there have been changes or updates to your services, policies, or procedures, make sure to incorporate this new information into your explainer videos. This will help to keep customers informed and up-to-date on the latest offerings from your airline.
4. Repurpose for different platforms: Once you've updated your explainer videos, consider repurposing them for different platforms. For example, you could create shorter teaser videos for social media or create a longer, more in-depth video for your website or in-flight entertainment system.
5. Measure and track results: Finally, don't forget to measure and track the results of your updated explainer videos. Monitor metrics such as views, engagement, and conversions to see how effective your videos are in reaching and engaging your target audience.
By following these tips, airlines can ensure that their explainer videos remain relevant and effective in communicating important information to their customers. With a little bit of time and effort, older videos can be updated and repurposed to continue driving results for your airline.