Explainer videos have become a popular tool for airlines to communicate with their customers and showcase their services in a visually engaging way. When it comes to creating explainer videos, airlines have the option to choose between interactive and passive styles. Each style has its own advantages and disadvantages, and the choice between the two ultimately depends on the airline's goals and target audience.
Passive explainer videos are straightforward and linear, presenting information in a one-way communication format. These videos are typically pre-recorded and do not require any input or engagement from the viewer. Passive explainer videos are great for providing a quick overview of the airline's services, safety procedures, or promotions. They are also easy to produce and can be shared across multiple platforms.
On the other hand, interactive explainer videos allow viewers to actively engage with the content, making the viewing experience more immersive and personalized. Interactive videos may include clickable elements, quizzes, or branching scenarios that allow viewers to choose their own path through the content. This style of video can be more time-consuming and costly to produce, but it can also be more memorable and engaging for viewers.
When deciding between interactive and passive explainer video styles, airlines should consider their target audience and the goals of the video. If the goal is to provide a quick overview of services or promotions, a passive video may be the best option. However, if the goal is to educate viewers on complex topics or create a more engaging experience, an interactive video may be more effective.
Ultimately, both interactive and passive explainer videos have their own strengths and weaknesses, and the choice between the two styles should be based on the specific needs and objectives of the airline. By carefully considering the target audience and goals of the video, airlines can create a compelling and effective explainer video that resonates with viewers and drives engagement.