Crafting Contracting Explainer Videos That Speak to Millennials and Gen Z

In today's digital world, video content is king. Whether it's a product demo, a how-to guide, or a promotional video, businesses are constantly looking for ways to engage their audiences through video content. And with millennials and Gen Z being the largest consumer demographics, it's important for businesses to tailor their video content to speak to these generations. One popular type of video content that businesses are utilizing to connect with millennials and Gen Z is explainer videos. These short, informative videos are a great way to educate your audience about your product or service in a visually engaging way. But crafting a successful explainer video that resonates with these younger generations requires a specific approach. Here are a few tips for crafting contracting explainer videos that speak to millennials and Gen Z: 1. Keep it short and sweet: Millennials and Gen Z have short attention spans, so it's important to keep your explainer videos concise and to the point. Aim for a video that is no longer than 2-3 minutes in length. 2. Use a conversational tone: These younger generations value authenticity and relatability in the content they consume. Use a conversational tone in your explainer videos to connect with them on a more personal level. 3. Focus on the benefits: Millennials and Gen Z are more interested in what a product or service can do for them, rather than its features. Make sure to highlight the benefits of your offering in your explainer video. 4. Make it visually appealing: These generations are used to consuming visually stimulating content on platforms like Instagram and TikTok. Make sure your explainer video is visually appealing with high-quality graphics and animations. 5. Include a strong call to action: Don't forget to include a clear call to action at the end of your explainer video. Whether it's directing viewers to your website, encouraging them to sign up for a free trial, or follow you on social media, make sure to tell them what to do next. By following these tips, you can create contracting explainer videos that effectively engage millennials and Gen Z. Remember, the key is to keep your content relevant, relatable, and visually appealing to capture the attention of these younger generations.