In today's fast-paced world, public transit systems are constantly looking for innovative ways to educate and engage customers. One of the most successful methods that has emerged in recent years is the use of explainer videos. These short, informative videos are designed to help customers better understand how to navigate the transit system, use ticketing machines, and access important information. In this blog post, we will be exploring some case studies of successful explainer video campaigns in public transit with a focus on customer education. By examining these examples, we can gain valuable insights into what makes an effective explainer video and how public transit systems can leverage this tool to improve customer satisfaction and loyalty. One notable case study comes from the London Underground, which launched a series of explainer videos to help customers understand the new contactless payment system. These videos broke down the complex process of using contactless cards and mobile payments into simple, easy-to-follow steps. As a result, customer confusion and frustration decreased, leading to an increase in ridership and overall satisfaction. Another successful example comes from the New York City Subway, which created an explainer video series to educate customers on the upcoming fare changes. By clearly outlining the new pricing structure and explaining the benefits of the changes, the subway system was able to ease customer concerns and ensure a smooth transition to the new fare system. Overall, these case studies highlight the power of explainer videos in public transit customer education. By providing clear, concise information in an engaging format, transit systems can improve customer understanding, satisfaction, and loyalty. As public transit systems continue to evolve and innovate, explainer videos will undoubtedly play a crucial role in shaping the future of customer education.