Public transit explainer videos are a great way to inform and educate the public about how to use public transportation effectively. However, creating engaging and informative content can be challenging. One way to make your public transit explainer videos more interesting and relatable is by incorporating user-generated content.
User-generated content, or UGC, refers to any content that is created by users or customers rather than by the company itself. This type of content is often perceived as more authentic and trustworthy, making it a valuable tool for public transit agencies looking to connect with their riders.
Here are some tips on how to incorporate user-generated content into your public transit explainer videos:
1. Encourage riders to submit their own videos: One of the easiest ways to incorporate user-generated content into your public transit explainer videos is by asking riders to submit their own videos. You can create a contest or campaign asking riders to share their experiences using public transportation or providing tips for navigating the system. Not only does this help you gather valuable content, but it also engages your riders and makes them feel like a part of the process.
2. Feature testimonials from real riders: Another way to incorporate user-generated content into your public transit explainer videos is by featuring testimonials from real riders. Ask riders to share their thoughts and experiences using public transportation, and include these testimonials in your videos. Hearing from real people can help to humanize your content and make it more relatable to viewers.
3. Showcase user-generated photos and videos: In addition to testimonials, you can also incorporate user-generated photos and videos into your public transit explainer videos. Ask riders to share their photos and videos of their commute or their favorite public transportation tips, and include these visuals in your videos. This can help to make your content more dynamic and engaging.
4. Create interactive elements: Finally, consider incorporating interactive elements into your public transit explainer videos that allow viewers to engage with user-generated content. For example, you could create polls or quizzes based on user-submitted tips or experiences, or include clickable links to user-generated photos and videos. This can help to make your videos more immersive and keep viewers engaged.
Incorporating user-generated content into your public transit explainer videos can help to make your content more engaging, relatable, and authentic. By encouraging riders to share their experiences and tips, featuring testimonials from real riders, showcasing user-generated photos and videos, and creating interactive elements, you can create informative and entertaining videos that resonate with your audience.