In the age of technology and information overload, public transit agencies are constantly looking for new ways to engage with riders and promote their services. One effective method that has gained popularity in recent years is the use of explainer videos. These short, informative videos are designed to educate viewers on the benefits of using public transportation and encourage them to take action, such as signing up for a membership or downloading a mobile app.
One key element of a successful explainer video is the call to action (CTA). This is the part of the video where the viewer is prompted to take a specific action, such as visiting a website or contacting the transit agency for more information. Maximizing the impact of the CTA is crucial for ensuring that viewers actually follow through and engage with the transit agency.
There are several strategies that can be used to make the CTA more effective in public transit explainer videos. One important factor is to make the CTA clear and concise. Viewers should know exactly what action they are being asked to take and how to do it. This can be achieved by using simple language and clear instructions.
Another important aspect of a successful CTA is to make it compelling. Viewers are more likely to take action if they are given a reason to do so. This could be in the form of a special offer or discount for using public transportation, or highlighting the environmental benefits of choosing public transit over driving.
It is also important to make the CTA visually appealing. This could involve using eye-catching graphics or animations to draw attention to the CTA and make it stand out from the rest of the video.
Lastly, it is essential to make the CTA easy to access. This could involve placing it at the end of the video, so that viewers are more likely to remember it, or providing a clickable link that takes viewers directly to the desired action.
By following these strategies, public transit agencies can maximize the impact of their CTAs in explainer videos and encourage more riders to take action and use their services.