Call Masking

Call masking is a practice where businesses or individuals conceal their phone numbers and show a different number to the recipient. This practice has become quite popular in recent years, and many businesses are using it to improve their customer service and support. The primary reason for call masking is to protect the privacy of the business or individual. It is also used to track the effectiveness of marketing campaigns, as businesses can use different numbers for different campaigns and track which ones are generating the most calls. However, call masking can also be used for fraudulent purposes. Some scammers use call masking to impersonate legitimate businesses or government agencies, tricking people into revealing their personal information or making payments. To prevent fraudulent use of call masking, businesses should only use it for legitimate purposes and ensure that their customers are aware of the practice. Additionally, individuals should be cautious when receiving calls from unknown numbers and never give out personal information over the phone. Overall, call masking can be a useful tool for businesses to improve their customer service and track marketing campaigns. However, it is important to use it responsibly and prevent it from being used for fraudulent purposes.