Explainer Videos and the Airlines Buyer’s Journey: A Strategic Guide

In today's digital age, airlines are constantly looking for innovative ways to attract and retain customers. One effective marketing tool that has gained popularity in recent years is explainer videos. Explainer videos are short, engaging videos that explain a product or service in a clear and concise manner. They are a great way to educate potential customers about the benefits of flying with a particular airline and can help streamline the buyer's journey. So, how can airlines use explainer videos to enhance the buyer's journey? Here are some strategic tips: 1. Introduce the airline: The first step in the buyer's journey is awareness. Airlines can use explainer videos to introduce themselves to potential customers, highlighting their unique selling points and showcasing their fleet, routes, and amenities. This helps build brand recognition and establishes credibility in the eyes of consumers. 2. Highlight key features: Once customers are aware of the airline, the next step is consideration. This is where explainer videos can come in handy to highlight key features and benefits of flying with the airline, such as comfortable seating, in-flight entertainment, on-time performance, and loyalty programs. By showcasing these features in a visually appealing way, airlines can persuade customers to choose their services over competitors. 3. Address common concerns: During the evaluation stage of the buyer's journey, customers may have questions or concerns about flying with a particular airline. Explainer videos can be used to address these concerns and provide reassurance to potential customers. For example, airlines can create videos explaining their safety protocols, customer service policies, and refund options to alleviate any doubts customers may have. 4. Call to action: To guide customers towards making a purchase, airlines should include a clear call to action in their explainer videos. This could be a prompt to book a flight, sign up for a loyalty program, or follow the airline on social media. By providing a clear path for customers to take the next step, airlines can increase conversions and drive revenue. In conclusion, explainer videos can be a valuable tool for airlines to enhance the buyer's journey and attract more customers. By introducing the airline, highlighting key features, addressing common concerns, and including a call to action, airlines can effectively guide customers through the purchasing process and ultimately increase brand loyalty and revenue. So, if you're an airline looking to improve your marketing strategy, consider incorporating explainer videos into your digital marketing efforts.