How to Update and Repurpose Older Explainer Videos for Airlines

In the fast-paced world of the airline industry, it's important for companies to stay ahead of the curve when it comes to marketing and communication strategies. One effective way to do this is by updating and repurposing older explainer videos. Explainer videos are a powerful tool for airlines to communicate complex information in a clear and engaging way. They can be used to explain new services, showcase safety procedures, or promote special offers. However, as technology and audience preferences evolve, it's important to keep these videos fresh and relevant. Here are some tips on how to update and repurpose older explainer videos for airlines: 1. Update the content: Start by reviewing the existing video and identifying any outdated information or messaging. Make sure the content is still accurate and relevant to your target audience. If there have been any changes in services or policies, be sure to reflect these in the updated video. 2. Refresh the visuals: Consider updating the visuals in the video to give it a more modern look. This could involve using new graphics, animations, or footage to enhance the overall quality of the video. Adding in new branding elements can also help to reinforce your airline's identity. 3. Optimize for mobile: With more people watching videos on their smartphones and tablets, it's important to ensure that your explainer videos are optimized for mobile viewing. Make sure the video is formatted correctly and that the text is easy to read on a smaller screen. 4. Add interactivity: Consider adding interactive elements to your explainer video to make it more engaging for viewers. This could include clickable links, quizzes, or calls to action that encourage viewers to take the next step, such as booking a flight or signing up for a loyalty program. 5. Repurpose for different platforms: Once you have updated your explainer video, consider repurposing it for different platforms. This could involve creating shorter snippets for social media, or translating the video into different languages to reach a wider audience. By following these tips, airlines can breathe new life into their older explainer videos and ensure that they continue to be effective marketing tools. Updating and repurposing these videos can help airlines to stay competitive in a rapidly changing industry, while also keeping their audience engaged and informed.