How to Update and Repurpose Older Explainer Videos for Architectural Services

Explainer videos are a powerful tool for architectural services companies to showcase their work, explain complex concepts, and engage with potential clients. However, as time goes on, these videos can become outdated and lose their impact. In this blog post, we will discuss how to update and repurpose older explainer videos for architectural services to keep them relevant and effective. 1. Assess the current video: The first step in updating an older explainer video is to assess its current relevance and effectiveness. Is the information still accurate? Is the design and style still in line with your brand? Are there any technical issues that need to be addressed? By evaluating the current video, you can determine what changes need to be made. 2. Update the content: If the information in the video is outdated or no longer relevant, it is important to update the content. This could involve adding new projects, incorporating the latest trends in architecture, or providing more detailed explanations of your services. Make sure the script is clear, concise, and engaging to capture the viewer's attention. 3. Refresh the design: The visual aspects of an explainer video play a crucial role in capturing the audience's attention. If the design of your older video is outdated, consider refreshing it with a more modern and visually appealing style. This could involve updating the color scheme, fonts, animations, and graphics to create a more polished and professional look. 4. Incorporate new technology: With advancements in technology, there may be new tools and techniques that can enhance your explainer video. Consider incorporating 3D renderings, virtual reality tours, or interactive elements to make the video more engaging and immersive for viewers. 5. Repurpose the video: Once you have updated and refreshed your explainer video, consider repurposing it for different platforms and purposes. You could create shorter clips for social media, use it as part of a presentation at a conference, or embed it on your website to showcase your work to potential clients. By following these steps, you can breathe new life into your older explainer videos for architectural services and ensure that they continue to effectively communicate your message and attract new clients. Keeping your videos up to date and relevant will help you stand out in a competitive market and showcase the innovative and creative work of your architectural firm.