From Concept to Launch: The Auto Dealerships Explainer Video Production Timeline

Are you considering creating an explainer video for your auto dealership but aren't sure where to start? In this post, we'll walk you through the production timeline from concept to launch so you can better understand what to expect when creating an explainer video for your dealership. Concept Development (1-2 weeks): The first step in creating an explainer video for your auto dealership is developing the concept. This involves brainstorming ideas, deciding on the key messages you want to convey, and creating a script for the video. This process typically takes 1-2 weeks and involves collaboration between your dealership and the video production team. Storyboarding (1 week): Once the concept is finalized, the next step is to create a storyboard for the video. A storyboard is a visual representation of how the video will unfold, including details such as camera angles, transitions, and text overlays. This process typically takes about a week and helps ensure that everyone involved in the production is on the same page. Voiceover and Music Selection (1 week): After the storyboard is approved, the next step is to select a voiceover artist and music for the video. This process typically takes about a week and involves listening to different options and choosing the ones that best fit the tone and message of your dealership. Animation and Editing (2-4 weeks): Once the voiceover and music are selected, the video production team will begin animating and editing the video. This process typically takes 2-4 weeks and involves bringing the storyboard to life through animation, adding text overlays, and fine-tuning the visuals and sound. Final Review and Revisions (1 week): After the video is complete, you'll have the opportunity to review it and provide feedback for any necessary revisions. This process typically takes about a week and ensures that the final product meets your expectations and accurately represents your auto dealership. Launch and Promotion: Once the video is finalized, it's time to launch and promote it to your target audience. This may involve sharing the video on your website, social media channels, and email newsletters, as well as running paid advertising campaigns to reach a wider audience. Creating an explainer video for your auto dealership can be a time-consuming process, but the end result is well worth the effort. By following this production timeline from concept to launch, you can ensure that your video effectively communicates your dealership's message and attracts potential customers.