How to Update and Repurpose Older Explainer Videos for Auto Dealerships

In the fast-paced world of digital marketing, staying ahead of the curve is essential for businesses looking to attract and retain customers. One effective way to engage potential clients is through the use of explainer videos, which help simplify complex concepts and showcase products or services in a visually appealing way. For auto dealerships, explainer videos can be a powerful tool for showcasing the latest models and features, as well as highlighting special promotions and deals. However, as technology and consumer preferences evolve, it's important for auto dealerships to regularly update and repurpose their older explainer videos to ensure they remain relevant and effective. Here are some tips on how to update and repurpose older explainer videos for auto dealerships: 1. Assess the current content: Start by reviewing your existing explainer videos to identify any outdated information or visuals that need to be updated. Look for opportunities to incorporate new products, services, or promotions that have been introduced since the videos were created. 2. Refresh the visuals: Consider updating the visuals in your explainer videos to give them a fresh and modern look. This could involve using new graphics, animations, or transitions to make the videos more visually appealing and engaging for viewers. 3. Incorporate new information: If your dealership has introduced new models, features, or promotions, be sure to incorporate this information into your explainer videos. Highlighting the latest offerings can help drive interest and encourage viewers to visit your dealership for a test drive or consultation. 4. Optimize for mobile viewing: With more consumers accessing content on mobile devices, it's important to ensure that your explainer videos are optimized for mobile viewing. Consider adjusting the format, layout, or resolution of your videos to ensure they look great on smartphones and tablets. 5. Share on multiple platforms: Once you've updated and repurposed your explainer videos, be sure to share them on multiple platforms to maximize their reach. Consider posting them on your dealership's website, social media channels, and email newsletters to ensure they reach a wide audience. By taking the time to update and repurpose older explainer videos, auto dealerships can continue to effectively showcase their products and services to potential customers. With the right approach, these videos can help drive engagement, increase brand awareness, and ultimately boost sales for your dealership.