Behind the Scenes: Making of an Effective Banking Explainer Video for Customer Education

In today's fast-paced world, customers expect instant access to information and services, especially when it comes to their finances. That's why many banks and financial institutions are turning to explainer videos as a powerful tool for customer education. These short, engaging videos can help simplify complex banking processes and products, making it easier for customers to understand and make informed decisions. But creating an effective banking explainer video is no easy task. It requires careful planning, creativity, and collaboration between various teams within the organization. So, what goes on behind the scenes in the making of an effective banking explainer video? Let's take a closer look. 1. Research and Planning: The first step in creating a successful explainer video is to conduct thorough research on the target audience, their needs, and pain points. This will help determine the key message and content of the video. Planning is also crucial at this stage, including defining the goals, budget, timeline, and distribution strategy. 2. Scriptwriting: Once the research is done, the next step is to write a compelling script that clearly explains the banking process or product in a simple and engaging way. The script should be concise, easy to understand, and align with the brand's tone and voice. 3. Storyboarding: Storyboarding is a crucial step in visualizing the video before production begins. It involves sketching out each scene, including the characters, backgrounds, and key visual elements. This helps ensure that the video flows smoothly and effectively conveys the message. 4. Design and Animation: The design and animation phase is where the video comes to life. This includes creating custom graphics, animations, and visual effects that enhance the storytelling and engage the viewer. The design should be visually appealing, on-brand, and easy to follow. 5. Voiceover and Sound Design: A professional voiceover artist is often hired to narrate the script, adding a human touch to the video. Sound design, including background music and sound effects, can also help set the tone and mood of the video. 6. Testing and Feedback: Before the final video is released, it's essential to test it with a focus group or internal team for feedback. This helps identify any areas that need improvement and ensures that the video effectively educates and engages the target audience. 7. Distribution and Promotion: Once the video is complete, it's time to distribute it through various channels, such as the bank's website, social media, email newsletters, and in-branch displays. Promoting the video through paid advertising can also help reach a wider audience and drive engagement. In conclusion, creating an effective banking explainer video requires a strategic and collaborative approach, from research and planning to design and distribution. By following these steps and working closely with a talented team of creatives, banks can create engaging and informative videos that educate and empower their customers.