From Concept to Launch: The Banking Explainer Video Production Timeline

From Concept to Launch: The Banking Explainer Video Production Timeline In today's digital world, banking customers are constantly bombarded with information from various sources. To cut through the noise and effectively communicate their message, many banks are turning to explainer videos. These short, engaging videos are a great way to explain complex banking concepts in a simple and visually appealing way. But how exactly does a bank go from concept to launch when creating an explainer video? Let's break down the production timeline: 1. Concept Development: The first step in creating an explainer video is developing the concept. This involves determining the key message the bank wants to convey, as well as the target audience for the video. The bank will work with a production team to brainstorm ideas and develop a script for the video. 2. Storyboarding: Once the concept is finalized, the next step is to create a storyboard. This is a visual representation of the video, showing how each scene will play out. The storyboard helps the production team plan out the visuals and flow of the video. 3. Animation and Design: With the storyboard in hand, the production team can begin creating the animations and designs for the video. This process can take some time, as each frame must be carefully crafted to convey the message effectively. 4. Voiceover and Sound Design: While the animations are being created, the production team will also work on recording a voiceover for the video. The voiceover will narrate the script and help guide viewers through the video. Sound effects and music will also be added during this stage to enhance the overall viewing experience. 5. Editing and Post-Production: Once all the elements are in place, the video will go through a final round of editing and post-production. This involves adding any final touches, such as text overlays or transitions, to ensure the video is polished and professional. 6. Launch: Finally, the bank can launch the explainer video to its customers. This may involve sharing the video on social media, embedding it on the bank's website, or even promoting it through paid advertising. The goal is to reach as many customers as possible and effectively communicate the bank's message. Creating an explainer video for a bank is a complex process that requires careful planning and execution. By following this production timeline, banks can create engaging and informative videos that help them stand out in a crowded digital landscape.