How to Update and Repurpose Older Explainer Videos for Banking

In the fast-paced world of banking and finance, staying relevant and engaging with your audience is crucial. One effective way to do this is through the use of explainer videos. These short, informative videos are a great tool for explaining complex banking concepts in a simple and engaging way. However, as technology and trends evolve, older explainer videos can quickly become outdated and lose their effectiveness. That's why it's important to regularly update and repurpose these videos to ensure they continue to resonate with your audience. Here are some tips on how to update and repurpose older explainer videos for banking: 1. Update the content: The first step in refreshing an older explainer video is to update the content. Review the information presented in the video and make sure it is still accurate and relevant. If there have been any changes in banking regulations or procedures, be sure to reflect this in the updated video. 2. Improve the visuals: Visuals play a key role in the effectiveness of explainer videos. If your older video looks outdated or low-quality, consider updating the visuals to give it a fresh and modern look. This could involve adding new animations, graphics, or even re-shooting certain scenes. 3. Simplify the message: One common mistake in explainer videos is trying to cram too much information into a short time frame. To improve the effectiveness of your video, simplify the message and focus on the key points you want to convey to your audience. 4. Add a call to action: To make your explainer video more actionable, consider adding a call to action at the end. This could be a link to your website, a sign-up form for a newsletter, or a prompt to contact your bank for more information. A clear call to action can help drive engagement and conversions. 5. Repurpose for different platforms: Once you have updated and refreshed your explainer video, consider repurposing it for different platforms. For example, you could create shorter versions for social media or turn the video into a blog post or infographic. By regularly updating and repurposing your older explainer videos for banking, you can ensure they remain effective tools for engaging with your audience and conveying important information. With a little time and effort, you can breathe new life into your older videos and continue to make a positive impact on your viewers.