Step-by-Step Process: Creating Your First Explainer Video for Banking to Educate Customers

In today's digital age, customer education is more important than ever, especially in the banking industry where complex financial concepts can be difficult for the average person to understand. One effective way to educate your customers is through the use of explainer videos. These short, engaging videos are a great way to simplify complex topics and make them easily digestible for your audience. If you're looking to create your first explainer video for banking to educate your customers, follow these simple steps to ensure your video is informative and engaging: Step 1: Define Your Message Before you start creating your explainer video, it's important to clearly define the message you want to convey to your customers. Are you explaining a new banking product or service? Or perhaps you want to simplify a common financial concept for your audience. Whatever the message may be, make sure it is clear and concise so that your customers can easily understand the information you are trying to convey. Step 2: Write a Script Once you have defined your message, it's time to write a script for your explainer video. Keep your script short and to the point, focusing on the key points you want to convey to your audience. Remember to use simple language and avoid jargon or technical terms that may confuse your viewers. A well-written script will ensure that your explainer video is engaging and informative. Step 3: Create a Storyboard A storyboard is a visual representation of your script that outlines the key scenes and shots that will be included in your explainer video. This will help you visualize how your video will flow and ensure that you include all the necessary information to effectively educate your customers. You can create a storyboard using simple sketches or even by using online tools and software. Step 4: Choose the Right Animation Style When creating an explainer video for banking, choosing the right animation style is crucial. Consider the tone and message of your video when selecting an animation style that will resonate with your audience. Whether you choose 2D animation, whiteboard animation, or motion graphics, make sure it aligns with your brand and effectively communicates your message. Step 5: Add Voiceover and Music Once you have finalized your script, storyboard, and animation style, it's time to add voiceover and music to your explainer video. A professional voiceover will help bring your script to life and enhance the overall impact of your video. Choose a voiceover artist that matches the tone of your video and consider adding background music to create a more engaging viewing experience for your audience. Step 6: Review and Revise Before finalizing your explainer video, be sure to review it carefully to ensure that all information is accurate and easy to understand. Consider sharing the video with a focus group or colleagues for feedback to make any necessary revisions. Once you are satisfied with the final product, it's time to share your explainer video with your customers and educate them on important banking topics. Creating your first explainer video for banking may seem like a daunting task, but by following these simple steps, you can create an informative and engaging video that will educate your customers and enhance their banking experience. Remember to define your message, write a script, create a storyboard, choose the right animation style, add voiceover and music, and review and revise your video before sharing it with your audience. With a well-crafted explainer video, you can effectively educate your customers and help them better understand complex financial concepts.