The Evolution of Banking Explainer Videos: Past, Present, and Future Trends

In the fast-paced world of banking and finance, staying ahead of the curve is crucial for success. One trend that has been gaining traction in recent years is the use of explainer videos to educate and engage customers. These short, informative videos are a powerful tool for banks to communicate complex concepts in a simple and engaging way. In this blog post, we will explore the evolution of banking explainer videos, from the past to the present, and look ahead to future trends in this dynamic field. The Past: In the past, banking explainer videos were often dry and boring, filled with jargon and technical terms that left customers feeling confused and overwhelmed. These videos were typically long and lacked visual appeal, making it difficult for viewers to stay engaged. As a result, many customers would simply tune out and miss out on important information about their finances. The Present: Today, banking explainer videos have undergone a dramatic transformation. Thanks to advancements in technology and design, these videos are now more engaging and visually appealing than ever before. Banks are using animation, graphics, and storytelling techniques to create videos that are not only informative, but also entertaining and memorable. One example of a bank that has embraced this trend is Chase. Their series of "Money Basics" explainer videos cover a range of topics, from budgeting and saving to investing and retirement planning. These videos are short, to the point, and easy to understand, making them perfect for busy customers on the go. The Future: Looking ahead, the future of banking explainer videos looks bright. As technology continues to evolve, banks will have even more tools at their disposal to create engaging and interactive videos. Virtual reality and augmented reality could be used to create immersive experiences that bring complex financial concepts to life. Personalization will also play a key role in the future of banking explainer videos. Banks will be able to tailor videos to individual customers based on their needs and preferences, making the information more relevant and engaging. In conclusion, the evolution of banking explainer videos has come a long way from the dry and boring videos of the past. Today, these videos are more engaging and informative than ever before, and the future looks even brighter. By embracing new technologies and trends, banks can continue to educate and engage customers in exciting new ways.