How to Update and Repurpose Older Explainer Videos for Cable Providers

In today's fast-paced digital world, it's crucial for cable providers to stay ahead of the curve when it comes to their marketing strategy. One way to do this is by updating and repurposing older explainer videos to keep them relevant and engaging for viewers. Explainer videos are a powerful tool for cable providers to communicate their services and offerings in a concise and visually engaging way. However, as technology and trends evolve, older explainer videos can quickly become outdated and lose their effectiveness. To ensure that your explainer videos remain effective and engaging, it's important to regularly update and repurpose them. Here are some tips on how to do just that: 1. Review and assess your existing explainer videos: Start by taking a close look at your current explainer videos to identify any outdated information, visuals, or messaging. Consider what has changed since the videos were created and how you can update them to reflect these changes. 2. Identify key areas for improvement: Once you've reviewed your existing explainer videos, pinpoint areas that need updating or enhancement. This could include adding new features or services, updating statistics or data, or incorporating current design trends. 3. Create a storyboard or script: Before diving into the production process, develop a storyboard or script that outlines the key messages and visuals you want to convey in the updated explainer video. This will help ensure that your video stays focused and on track. 4. Utilize new technologies and techniques: To give your explainer videos a fresh look and feel, consider incorporating new technologies and techniques, such as animation, motion graphics, or interactive elements. These can help make your videos more engaging and visually appealing. 5. Repurpose existing footage and assets: Don't feel like you need to start from scratch when updating your explainer videos. Instead, look for opportunities to repurpose existing footage, graphics, or assets to save time and resources. By following these tips, cable providers can update and repurpose their older explainer videos to keep them relevant and engaging for viewers. This will help ensure that your marketing efforts remain effective and help you stay ahead of the competition in the fast-paced world of cable services.