Explainer Video Case Studies: What Worked for Car Rentals and Why

In today's fast-paced digital world, businesses are constantly striving to find new and innovative ways to engage with their customers. One popular method that has gained traction in recent years is the use of explainer videos. These short, animated videos are designed to simplify complex concepts and make them easier to understand for viewers. In this post, we'll be focusing on two specific case studies within the car rental industry to explore what worked well for them in their explainer videos and why. Case Study 1: Enterprise Rent-A-Car Enterprise Rent-A-Car is one of the largest car rental companies in the world, with locations in over 85 countries. When they decided to create an explainer video to showcase their services, they knew they needed to create something that would stand out from the competition. What worked: Enterprise Rent-A-Car's explainer video focused on the ease and convenience of renting a car from their locations. The video used simple, straightforward language and bright, engaging visuals to convey the message. They also included customer testimonials to lend credibility to their claims. Why it worked: By focusing on the benefits of renting from Enterprise Rent-A-Car, the video was able to quickly capture the attention of viewers and persuade them to consider their services. The use of customer testimonials helped to build trust and credibility, making viewers more likely to choose Enterprise Rent-A-Car for their next rental. Case Study 2: Hertz Hertz is another major player in the car rental industry, with locations in over 150 countries. When they set out to create an explainer video, they wanted to highlight their commitment to customer service and convenience. What worked: Hertz's explainer video focused on the range of services they offer, including their loyalty program and mobile app. The video used a mix of animation and live-action footage to showcase the benefits of renting from Hertz. They also included a clear call-to-action at the end of the video, encouraging viewers to book their next rental with Hertz. Why it worked: By highlighting the various services and benefits that Hertz offers, the video was able to effectively communicate the value of renting from their company. The use of animation and live-action footage helped to keep viewers engaged, while the call-to-action at the end prompted them to take action. In conclusion, these case studies demonstrate the power of explainer videos in the car rental industry. By focusing on the benefits of their services and using engaging visuals and clear messaging, both Enterprise Rent-A-Car and Hertz were able to effectively communicate their value to customers. By following their lead and incorporating these strategies into your own explainer videos, you can create a more compelling and persuasive message for your audience.