How to Update and Repurpose Older Explainer Videos for Charities

In today's digital age, video content has become an essential tool for charities looking to raise awareness and engage with their audience. Explainer videos, in particular, are a popular and effective way to share a charity's mission and impact in a concise and engaging format. However, as technology and trends evolve, older explainer videos can quickly become outdated and lose their effectiveness. If your charity has older explainer videos that are in need of a refresh, don't worry – there are simple and cost-effective ways to update and repurpose them to ensure they continue to make an impact. Here are a few tips to help you breathe new life into your charity's older explainer videos: 1. Start by assessing your current videos: Before diving into the update process, take the time to review your existing explainer videos. Identify any outdated information, visuals, or messaging that may need to be updated or revised. 2. Update the content: Once you have identified areas that need updating, focus on refreshing the content of your videos. This could include updating statistics, adding new success stories or testimonials, or incorporating recent developments related to your charity's work. 3. Improve the visuals: Visuals play a crucial role in the effectiveness of explainer videos. Consider updating the visuals in your videos to make them more engaging and visually appealing. This could involve adding new animations, graphics, or footage to enhance the overall look and feel of the video. 4. Optimize for mobile: With more and more people consuming video content on their mobile devices, it's important to ensure that your explainer videos are optimized for mobile viewing. Make sure that your videos are formatted correctly and are easy to watch on smartphones and tablets. 5. Repurpose your videos: Once you have updated and optimized your explainer videos, consider repurposing them for different platforms and audiences. You could create shorter versions for social media, or use snippets of the video as part of a larger marketing campaign. By following these tips, you can breathe new life into your charity's older explainer videos and ensure that they continue to effectively communicate your mission and impact to your audience. Remember, updating and repurposing your videos doesn't have to be a daunting task – with a little creativity and effort, you can create engaging and impactful videos that resonate with your audience.