Building a Content Calendar Around Contracting Explainer Videos for Consistent Customer Education

In the world of contracting, customer education is key. Whether you're a seasoned pro or a newbie to the industry, it's important to keep your customers informed about the ins and outs of your services. One effective way to do this is through explainer videos. Explainer videos are short, engaging videos that explain a concept or process in a simple and easy-to-understand way. They can be a powerful tool for educating your customers about the services you offer and the benefits of working with your contracting company. To ensure consistent customer education, it's important to have a solid content calendar in place for your explainer videos. Here are some tips on how to build a content calendar around contracting explainer videos: 1. Identify key topics: Start by identifying the key topics that you want to cover in your explainer videos. This could include the different services you offer, the benefits of working with your company, how to prepare for a project, and more. 2. Determine frequency: Decide how often you want to release new explainer videos. This could be weekly, bi-weekly, or monthly, depending on your resources and the amount of content you have to cover. 3. Assign responsibilities: Determine who will be responsible for creating and uploading the explainer videos. This could be a member of your marketing team, a contractor, or an outside agency. 4. Create a production schedule: Develop a production schedule that outlines when each video will be filmed, edited, and uploaded. Make sure to build in time for revisions and approvals. 5. Promote your videos: Once your explainer videos are live, make sure to promote them on your website, social media channels, and other marketing channels to reach a wider audience. By following these steps and building a content calendar around contracting explainer videos, you can ensure consistent customer education and keep your customers informed about the services you offer. Happy filming!