Explainer Videos as Part of Contracting Content Marketing: Planning and Execution

In today's digital age, content marketing has become a crucial component of any successful contracting business. With so much information available online, it's important for contractors to create engaging and informative content that sets them apart from the competition. One type of content that has been gaining popularity in recent years is explainer videos. Explainer videos are short, animated videos that are designed to explain a product, service, or concept in a simple and engaging way. They can be a highly effective tool for contractors looking to educate their customers about their services and showcase their expertise. When planning and executing an explainer video as part of your contracting content marketing strategy, there are a few key things to keep in mind. First and foremost, you'll need to clearly define your goals for the video. Are you looking to generate leads, educate customers, or simply raise brand awareness? Once you have a clear objective in mind, you can begin to brainstorm ideas for the video itself. Next, you'll need to consider the tone and style of the video. Do you want it to be humorous and light-hearted, or more professional and informative? The tone of the video should reflect your brand and resonate with your target audience. You'll also need to decide on the length of the video – generally, explainer videos should be no longer than two minutes to keep viewers engaged. When it comes to actually creating the video, there are a few key steps to keep in mind. Firstly, you'll need to create a script that clearly outlines the key messages you want to convey. Make sure the script is concise and engaging, and consider hiring a professional voiceover artist to bring it to life. Once you have a script in place, you can begin to create the visual elements of the video. This may involve working with a graphic designer or animator to create custom illustrations or animations. Make sure the visuals are eye-catching and on-brand, and don't be afraid to get creative! Finally, when it comes to distributing your explainer video, there are a few key channels to consider. You can post it on your website, share it on social media, or even use it as part of a targeted email marketing campaign. The key is to get your video in front of as many potential customers as possible. In conclusion, explainer videos can be a highly effective tool for contractors looking to enhance their content marketing strategy. By carefully planning and executing your video, you can educate your customers, showcase your expertise, and ultimately drive more business to your contracting company.