How to Update and Repurpose Older Explainer Videos for Contracting

In the fast-paced world of contracting, staying ahead of the competition is crucial. One way to boost your marketing efforts and stand out from the crowd is by utilizing explainer videos. These short, engaging videos are a great way to showcase your services, highlight your expertise, and connect with potential clients. But what do you do when your older explainer videos start to feel outdated or no longer reflect your brand? The good news is that you don't have to start from scratch. With a few simple updates and tweaks, you can breathe new life into your older videos and repurpose them to better suit your current needs. Here are a few tips on how to update and repurpose older explainer videos for contracting: 1. Review and assess: Start by taking a close look at your existing explainer videos. Are they still relevant to your current services and target audience? Are there any outdated references or information that need to be updated? Identify any areas that need improvement or revision. 2. Refresh the content: Once you've identified any areas that need updating, start by refreshing the content of your videos. This could involve updating statistics, adding new examples or case studies, or highlighting recent projects. Make sure the information is accurate and reflects your current offerings. 3. Revise the visuals: In addition to updating the content, consider revising the visuals of your explainer videos. This could involve adding new animations, graphics, or images that better reflect your brand and messaging. You may also want to update the color scheme or typography to give your videos a fresh look. 4. Optimize for mobile: With more and more people consuming video content on their mobile devices, it's important to ensure that your explainer videos are optimized for mobile viewing. Make sure your videos are compatible with different screen sizes and resolutions, and test them on various devices to ensure a seamless viewing experience. 5. Repurpose for different platforms: Once you've updated and optimized your explainer videos, consider repurposing them for different platforms. You could create shorter snippets for social media, or create a longer, more in-depth version for your website or email marketing campaigns. By repurposing your videos, you can reach a wider audience and maximize the impact of your content. By following these tips, you can update and repurpose your older explainer videos for contracting, giving your marketing efforts a boost and helping you stay ahead of the competition. Don't let your older videos gather dust – instead, breathe new life into them and make them work for you in new and exciting ways.