The Art of Storyboarding for Contracting Explainer Videos: A Visual Storytelling Guide

Explainer videos have become increasingly popular in the world of marketing and advertising. These short, engaging videos are a great way to communicate complex ideas in a clear and concise manner. One key element in creating an effective explainer video is the storyboard. Storyboarding is the process of visually planning out a video before it is actually created. It involves sketching out the key scenes and shots of the video, as well as adding in any necessary text or graphics. By creating a storyboard, you can ensure that your video flows smoothly and effectively communicates your message. When storyboarding for explainer videos, it is important to keep in mind the principles of visual storytelling. This means focusing on creating a clear and cohesive narrative that will engage and inform your audience. Here are some tips for creating a successful storyboard for your explainer video: 1. Start with a clear goal: Before you begin storyboarding, it is important to have a clear understanding of the purpose of your video. What message are you trying to communicate? Who is your target audience? By starting with a clear goal in mind, you can ensure that your storyboard effectively conveys your message. 2. Break down your script: If you have a script for your explainer video, break it down into key scenes and shots. Think about the visual elements that will help bring your script to life, such as characters, settings, and props. By breaking down your script, you can ensure that your storyboard accurately reflects the content of your video. 3. Use visual cues: Visual cues are an important part of any storyboard. Use arrows, lines, and other visual elements to indicate camera movements, transitions, and other important details. Visual cues can help guide the viewer through your storyboard and ensure that they understand the flow of your video. 4. Keep it simple: When creating a storyboard for an explainer video, it is important to keep things simple. Focus on capturing the key elements of your video in a clear and concise manner. Avoid cluttering your storyboard with unnecessary details, as this can make it difficult for viewers to understand your message. By following these tips, you can create a successful storyboard for your explainer video that effectively communicates your message and engages your audience. Remember, the art of storyboarding is all about visual storytelling, so focus on creating a clear and cohesive narrative that will capture the attention of your viewers. Happy storyboarding!