Explainer Video Case Studies: What Worked for Department Stores and Why

In today's fast-paced digital world, department stores are constantly looking for new and innovative ways to engage with their customers. One strategy that has been gaining popularity in recent years is the use of explainer videos. These short, engaging videos are designed to explain a product or service in a clear and concise manner, making them an ideal tool for department stores looking to showcase their latest offerings. But what makes a successful explainer video for a department store? To answer this question, let's take a look at some case studies of department stores that have successfully used explainer videos to drive engagement and sales. One of the most successful examples of an explainer video in the department store industry is Macy's "Style Crew" series. These videos feature Macy's employees showcasing the latest fashion trends and offering styling tips to customers. By using real employees as the stars of the videos, Macy's is able to establish a personal connection with viewers and position themselves as a trusted source for fashion advice. Another department store that has seen success with explainer videos is Nordstrom. Their "How-To" series of videos offers practical tips and tutorials on everything from skincare routines to home organization. By providing valuable, actionable information in an easily digestible format, Nordstrom is able to position themselves as an authority in their field and drive traffic to their website and stores. So, what are the key takeaways from these case studies? Firstly, using real employees as the face of your explainer videos can help to establish a personal connection with viewers and build trust. Secondly, offering practical, valuable information in your videos can help to position your department store as an authority in your industry and drive engagement and sales. In conclusion, explainer videos can be a powerful tool for department stores looking to engage with their customers and drive sales. By following the example of successful brands like Macy's and Nordstrom, department stores can create compelling, informative videos that resonate with their target audience and ultimately drive business success.