How to Update and Repurpose Older Explainer Videos for Dermatology Clinic

In today's fast-paced digital world, it's crucial for businesses to stay up to date with their marketing strategies. One effective way to engage with potential clients is through explainer videos, which are short, informative videos that explain a product or service. However, over time, these videos can become outdated and lose their effectiveness. In this blog post, we will discuss how to update and repurpose older explainer videos specifically for a dermatology clinic. 1. Evaluate the Current Video: The first step in updating and repurposing an older explainer video is to evaluate its content and relevance. Consider whether the information is still accurate, if the visuals are engaging, and if the overall message aligns with the clinic's current branding and goals. Take note of any areas that need improvement or updating. 2. Determine the Target Audience: Identify the target audience for the updated explainer video. Has the clinic's target audience changed since the original video was created? Understanding the audience's demographics, interests, and needs will help in crafting a more effective and targeted message. 3. Review the Script and Voiceover: Review the script of the existing video and update it accordingly. Ensure that the language used is clear, concise, and engaging. If necessary, hire a professional voiceover artist to record a new voiceover that reflects the clinic's tone and style. 4. Refresh the Visuals: Consider updating the visuals of the explainer video to make it more visually appealing and modern. This could involve creating new animations, incorporating high-quality images or videos, or using updated graphics. The goal is to capture the viewer's attention and make the video visually compelling. 5. Highlight New Services or Treatments: If the dermatology clinic has introduced new services or treatments since the original video was created, be sure to include them in the updated version. This will help showcase the clinic's innovation and keep viewers informed about the latest offerings. 6. Optimize for SEO: When updating and repurposing the explainer video, it's important to optimize it for search engines. Conduct keyword research related to dermatology and incorporate those keywords into the video title, description, and tags. This will improve the video's visibility and increase the chances of reaching the target audience. 7. Promote the Updated Video: Once the updated explainer video is ready, it's crucial to promote it across various platforms. Share it on the clinic's website, social media channels, and email newsletters. Consider running targeted advertising campaigns to reach a wider audience. By actively promoting the video, the clinic can maximize its reach and engagement. Updating and repurposing older explainer videos is a cost-effective way for a dermatology clinic to stay relevant, engage with its target audience, and showcase its expertise. By following these steps, a clinic can breathe new life into its marketing efforts and ensure that its message is clear, effective, and visually appealing.