How to Update and Repurpose Older Explainer Videos for Electrician

Explainer videos are a powerful tool for electricians to showcase their services and educate potential customers about their expertise. However, as technology and trends evolve, it's important to periodically update and repurpose older explainer videos to keep them relevant and engaging. In this blog post, we will discuss how electricians can update and repurpose their older explainer videos to drive more traffic and conversions. 1. Evaluate the effectiveness of your current explainer videos: Before you start updating your older explainer videos, take the time to evaluate their effectiveness. Are they still relevant to your target audience? Do they accurately reflect your current services and offerings? Are they visually appealing and engaging? By answering these questions, you can identify which videos need updating and which ones can be repurposed as-is. 2. Update the content: Once you've identified which explainer videos need updating, focus on refreshing the content to reflect any changes in your services or industry trends. Make sure to include any new certifications, awards, or testimonials that showcase your expertise. You can also add new visuals, animations, or graphics to make the video more visually appealing. 3. Optimize for SEO: To drive more traffic to your updated explainer videos, optimize them for search engines. Include relevant keywords in the title, description, and tags to improve their visibility in search engine results. You can also add a transcript or subtitles to make the video more accessible to a wider audience. 4. Repurpose older videos: Instead of completely redoing older explainer videos, consider repurposing them for different platforms or audiences. For example, you can extract shorter clips from longer videos to share on social media or create a series of videos on specific topics. You can also turn a written blog post or article into a video to reach a different audience. 5. Promote your updated videos: Once you've updated and repurposed your explainer videos, don't forget to promote them across all your marketing channels. Share them on social media, include them in email campaigns, and feature them on your website. Encourage satisfied customers to share the videos with their networks to increase visibility and drive more traffic to your business. In conclusion, updating and repurposing older explainer videos is a cost-effective way for electricians to stay relevant and engage with their target audience. By following these tips, you can ensure that your videos continue to drive traffic and conversions for your business.