How to Update and Repurpose Older Explainer Videos for Endocrinology Clinic

How to Update and Repurpose Older Explainer Videos for Endocrinology Clinic In today's digital age, explainer videos have become an effective tool for communicating complex information in a concise and engaging manner. For endocrinology clinics, these videos can be instrumental in educating patients about various conditions, treatment options, and lifestyle modifications. However, as medical knowledge advances and patient preferences evolve, it is essential to periodically update and repurpose older explainer videos to ensure they remain relevant and informative. In this blog post, we will explore the steps involved in updating and repurposing older explainer videos for endocrinology clinics. 1. Assessing the Need for Update: Before diving into the process, it is crucial to assess the need for updating the existing explainer videos. Consider factors such as changes in medical guidelines, advancements in technology, patient feedback, or the emergence of new treatment options. Identifying areas that require updating will help guide the rest of the process. 2. Reviewing Content: Once the areas in need of updating are identified, thoroughly review the existing video content. Determine what elements should be modified, removed, or added to provide accurate and up-to-date information. Pay attention to the script, visuals, voice-over, and any supporting graphics to ensure consistency and clarity. 3. Collaborate with Medical Professionals: To ensure accuracy and credibility, collaborate with medical professionals within the endocrinology clinic. Seek their expertise to validate the updated information, clarify any medical jargon, and provide insights on current best practices. Their input will enhance the video's effectiveness and reinforce trust among patients. 4. Enhancing Visuals and Graphics: Visuals play a crucial role in explainer videos, as they aid in understanding complex medical concepts. Update the visuals to reflect any changes in procedures, technologies, or treatment options. Utilize high-quality graphics, animations, and illustrations to create an engaging and visually appealing experience for the viewer. 5. Voice-over and Narration: Consider updating the voice-over and narration of the explainer video, especially if the existing voice does not align with the clinic's branding or target audience. Choose a professional voice artist whose tone and delivery match the intended message and create a pleasant listening experience. 6. Accessibility and Subtitles: Make the updated explainer videos accessible to a broader audience by adding subtitles or closed captions. This will benefit individuals with hearing impairments and those who prefer to watch videos in a silent environment. Subtitles also improve SEO, making the videos more discoverable online. 7. Repurposing for Different Platforms: Optimize the repurposed explainer videos for various platforms, such as social media, websites, or waiting room displays. Tailor the video's length, format, and aspect ratio to suit each platform's requirements. This approach will maximize the video's reach and engagement across different channels. 8. Promoting the Updated Videos: Upon completion, promote the updated explainer videos through various marketing channels. Share them on the clinic's website, social media platforms, newsletters, or email campaigns. Encourage patients to share the videos with their friends and family to increase awareness and reach. Conclusion: Updating and repurposing older explainer videos is a valuable strategy for endocrinology clinics to provide accurate, engaging, and informative content to patients. By considering the need for updates, collaborating with medical professionals, enhancing visuals and graphics, optimizing accessibility, and repurposing for different platforms, clinics can effectively communicate the latest medical information and strengthen patient engagement. Stay current, relevant, and ensure patients are well-informed with updated explainer videos in your endocrinology clinic.