How to Update and Repurpose Older Explainer Videos for Financial Planning

In the rapidly evolving world of digital marketing, keeping your content fresh and relevant is crucial to engaging your audience and driving conversions. One effective way to breathe new life into your marketing materials is by updating and repurposing older explainer videos. In the world of financial planning, where regulations and best practices are constantly changing, this strategy can be particularly valuable. Here are some tips for updating and repurposing older explainer videos for financial planning: 1. Start by reviewing your existing videos: Take a look at your older explainer videos and identify any outdated information, graphics, or messaging. Pay attention to any changes in regulations or industry trends that may require updating. 2. Update the content: Once you have identified areas that need to be refreshed, work on updating the content of your videos. This could involve adding new information, statistics, or examples to reflect the current state of the financial planning industry. 3. Improve the visuals: Consider updating the visuals of your explainer videos to make them more engaging and visually appealing. This could involve adding new graphics, animations, or transitions to enhance the overall look and feel of the videos. 4. Repurpose the videos for different platforms: Once you have updated your explainer videos, consider repurposing them for different platforms. For example, you could create shorter versions of the videos for social media or turn them into blog posts or infographics to reach a wider audience. 5. Test and measure the impact: Finally, don't forget to test the updated and repurposed videos to see how they perform with your target audience. Use analytics to track engagement metrics such as views, click-through rates, and conversions to measure the impact of your efforts. By updating and repurposing older explainer videos for financial planning, you can keep your content fresh and relevant, engage your audience, and drive conversions. With a little time and effort, you can breathe new life into your marketing materials and stay ahead of the competition.