How to Update and Repurpose Older Explainer Videos for Freight Transportation

Explainer videos are a valuable tool for companies in the freight transportation industry to communicate their services and offerings to potential clients. However, as technology and trends evolve, older explainer videos can quickly become outdated and lose their effectiveness. In this blog post, we will discuss how to update and repurpose older explainer videos for freight transportation companies. 1. Assess the Current State of Your Explainer Videos: Before diving into updating your older explainer videos, take the time to review and assess their current state. Look for any outdated information, graphics, or messaging that may need to be updated. Consider how the videos align with your current branding and messaging. 2. Identify Key Messages and Updates: Once you have assessed your older explainer videos, identify the key messages and updates that need to be made. This could include changes in your service offerings, new technology or features, or updates to your branding and messaging. Make a list of these updates to guide the editing process. 3. Update Visuals and Graphics: One of the most important aspects of updating older explainer videos is refreshing the visuals and graphics. Consider updating the animation style, graphics, and overall look and feel of the videos to ensure they are visually appealing and engaging to viewers. This can help to modernize the videos and make them more relevant to today's audience. 4. Re-record Voiceovers or Add Subtitles: If the voiceover in your older explainer videos sounds outdated or no longer aligns with your branding, consider re-recording the voiceovers with a new script and voice talent. Alternatively, you can add subtitles to the videos to make them more accessible to viewers and ensure that the messaging is clear and easy to follow. 5. Repurpose Content for Different Platforms: Once you have updated your older explainer videos, consider repurposing the content for different platforms and audiences. For example, you could create shorter versions of the videos for social media or use snippets of the videos in email marketing campaigns. This can help to extend the reach of your videos and maximize their impact. Updating and repurposing older explainer videos for freight transportation companies can help to keep your messaging fresh and relevant to today's audience. By following these tips, you can breathe new life into your older videos and continue to effectively communicate your services and offerings to potential clients.