How to Update and Repurpose Older Explainer Videos for Functional Medicine Clinic

How to Update and Repurpose Older Explainer Videos for Functional Medicine Clinic Explainer videos have become an essential tool for businesses to effectively communicate their products, services, and concepts to their target audience. However, as time goes by, these videos can become outdated and lose their relevance. This is especially true in the dynamic and ever-evolving field of functional medicine. In this blog post, we will explore the importance of updating and repurposing older explainer videos for functional medicine clinics and provide practical tips on how to do it effectively. 1. Assess the Current Video's Relevance: Before diving into the process of updating and repurposing your older explainer videos, it's crucial to assess their current relevance. Review the content, visuals, and overall message to determine if they align with your current offerings, brand identity, and target audience. Identify any outdated information or concepts that need to be revised. 2. Identify Key Areas for Improvement: While assessing your older videos, make a note of areas that require improvement. This could involve updating scientific research, incorporating new treatment methodologies, or highlighting success stories and patient testimonials. Identify any knowledge gaps or information that could enhance the viewer's understanding of functional medicine. 3. Revise the Script and Storyboard: Once you have identified the areas that need improvement, revise the script and storyboard accordingly. Ensure that the updated content reflects the latest advancements in functional medicine and addresses any misconceptions or outdated information. Focus on creating a compelling narrative that engages viewers and educates them about the unique benefits of functional medicine. 4. Enhance Visuals and Animation: Outdated visuals and animation styles can make your explainer videos appear dull and unprofessional. Consider updating the visuals to match your current branding and aesthetic. Incorporate high-quality images, animations, and graphics that effectively communicate your message. Utilize engaging visuals to simplify complex concepts and captivate the viewer's attention. 5. Optimize for Different Platforms: With the rise of social media and various online platforms, it is essential to optimize your explainer videos for different channels. Repurpose and adapt your videos into shorter clips, teasers, or snippets to cater to the attention span of various platforms. This will enable you to reach a wider audience and generate more engagement. 6. Include Call-to-Action (CTA): Don't forget to include a clear and compelling call-to-action in your updated explainer videos. Whether you want viewers to schedule an appointment, sign up for a newsletter, or follow your social media accounts, guide them towards the desired action. A well-crafted CTA will increase conversions and help you measure the effectiveness of your video campaign. 7. Monitor and Iterate: After updating and repurposing your older explainer videos, closely monitor their performance. Keep track of engagement metrics, such as views, likes, shares, and comments. Analyze the feedback from your audience and make necessary iterations based on their response. Continuously improving and adapting your videos will ensure their effectiveness in conveying your message. Conclusion: Updating and repurposing older explainer videos for your functional medicine clinic is a powerful strategy to enhance their relevance, captivate your audience, and promote your services effectively. By following the tips outlined in this blog post, you can breathe new life into your videos, stay ahead in the ever-changing field of functional medicine, and ultimately attract more patients to your clinic.