How to Update and Repurpose Older Explainer Videos for Gastroenterology Clinic

How to Update and Repurpose Older Explainer Videos for Gastroenterology Clinic In today's fast-paced digital world, explainer videos have become an effective tool for businesses to communicate complex information in a concise and engaging manner. For a gastroenterology clinic, explainer videos can educate patients about various procedures, help them understand common digestive disorders, and promote the clinic's services. However, as time goes on, these videos may become outdated or lose relevance. In this blog post, we will discuss the importance of updating and repurposing older explainer videos for a gastroenterology clinic and provide a step-by-step guide on how to do it effectively. 1. Assess the current videos: Before diving into updating or repurposing your existing explainer videos, it's crucial to evaluate their current effectiveness and relevance. Ask yourself the following questions: - Are the visuals and graphics still up-to-date and visually appealing? - Is the content accurate and reflective of the latest medical practices and advancements? - Are there any changes in procedures, treatments, or services that need to be addressed? - Has the target audience evolved or expanded, requiring a new approach? 2. Identify necessary updates: Once you have assessed your current videos, make a list of the updates required. This could include: - Refreshing the visuals and graphics to ensure they are modern and aesthetically pleasing. - Incorporating new medical research, breakthroughs, or changes in treatment options. - Updating statistics, facts, or figures, if necessary. - Introducing new medical experts or staff members to add credibility and a personal touch to the videos. - Addressing any gaps or misconceptions that have emerged since the original videos were created. 3. Repurpose content for different platforms: Instead of starting from scratch, consider repurposing your existing explainer video content for different platforms. This can help maximize your reach and engagement. Here are a few ideas: - Adapt the longer explainer videos into shorter versions suitable for social media platforms like Instagram, Facebook, or Twitter. - Transform the videos into blog posts or articles to enhance your clinic's website's SEO and provide written content for those who prefer reading. - Create visually appealing infographics or slide decks summarizing key points from the videos. - Utilize snippets or excerpts from the videos as part of email marketing campaigns or newsletters to engage with your existing patient base. 4. Enhance accessibility and usability: As you update and repurpose your videos, consider making them more accessible and user-friendly. This can be done by: - Adding closed captions or subtitles to cater to individuals with hearing impairments or those watching without sound. - Translating the videos into multiple languages to accommodate a diverse patient population. - Making the videos mobile-friendly, ensuring they are easily viewable on smartphones and tablets. - Embedding interactive elements such as quizzes or surveys to encourage viewer engagement and feedback. Conclusion: Updating and repurposing older explainer videos for a gastroenterology clinic is a cost-effective way to ensure your content remains relevant, informative, and engaging. By assessing the current videos, identifying necessary updates, repurposing content for different platforms, and enhancing accessibility, you can effectively communicate with your target audience, educate patients, and promote your clinic's services in a dynamic and efficient manner. Stay ahead of the curve by keeping your explainer videos up to date and maximize their impact on your gastroenterology clinic's success.