How to Update and Repurpose Older Explainer Videos for Gyms & Fitness Centers

In today's fast-paced digital world, it's important for gyms and fitness centers to stay up-to-date with their marketing strategies. One way to do this is by updating and repurposing older explainer videos. Explainer videos are a great way to showcase your gym or fitness center's services, facilities, and offerings in a visually engaging way. However, as trends and technology continue to evolve, it's crucial to ensure that your videos are current and relevant. Here are some tips on how to update and repurpose older explainer videos for gyms and fitness centers: 1. Review and assess your current videos: Start by taking a look at your existing explainer videos. Are they still relevant to your target audience? Do they accurately reflect your gym or fitness center's brand and offerings? Identify any areas that may need updating or improvement. 2. Update the content: If your existing explainer videos are outdated or no longer accurately represent your gym or fitness center, consider updating the content. This could include showcasing new equipment, classes, or amenities, highlighting success stories from members, or incorporating any recent changes or updates to your facility. 3. Refresh the visuals: In addition to updating the content, consider refreshing the visuals of your explainer videos. This could involve using new graphics, animations, or images to make your videos more visually appealing and engaging. 4. Repurpose your videos for different platforms: Once you've updated your explainer videos, consider repurposing them for different platforms. For example, you could create shorter snippets of your videos for social media, or create a longer, more in-depth video for your website or email marketing campaigns. 5. Monitor and analyze performance: Finally, don't forget to monitor and analyze the performance of your updated explainer videos. Keep track of metrics such as views, engagement, and conversions to see how well your videos are resonating with your audience. Use this data to make further improvements and adjustments as needed. By updating and repurposing your older explainer videos, you can ensure that your gym or fitness center stays relevant and competitive in today's digital landscape. So don't let your videos gather dust – give them a fresh new look and watch your marketing efforts soar!