Adopting a Multi-Channel Approach to Higher Education Explainer Video Distribution

In today's digital age, having a strong online presence is crucial for higher education institutions looking to attract new students. One effective way to reach a wider audience and showcase what your institution has to offer is through explainer videos. These short, engaging videos can explain complex concepts in a simple and visually appealing way, making them ideal for showcasing the benefits of attending your school. However, simply creating an explainer video is not enough. To truly maximize its impact, you need to adopt a multi-channel approach to distribution. This means utilizing multiple platforms and channels to reach as many potential students as possible. Here are some tips for effectively distributing your higher education explainer video: 1. Utilize social media: Social media platforms like Facebook, Twitter, Instagram, and LinkedIn are great tools for reaching a large audience. Share your explainer video on these platforms and encourage your followers to like, share, and comment on it. You can also use paid advertising on these platforms to target specific demographics. 2. Email marketing: Email marketing is another effective way to distribute your explainer video. Send it out to your current students, alumni, and prospective students to keep them engaged and informed about what your institution has to offer. 3. Website and blog: Embed your explainer video on your institution's website and blog. This will give visitors a clear and concise overview of what your school is all about and why they should consider attending. 4. YouTube: Don't forget about YouTube, the second largest search engine in the world. Upload your explainer video to your institution's YouTube channel and optimize it with keywords to improve visibility. 5. Partner with influencers: Collaborate with influential bloggers, vloggers, or social media personalities in the education space to help promote your explainer video to their followers. By adopting a multi-channel approach to higher education explainer video distribution, you can effectively reach a larger audience and increase awareness of what your institution has to offer. So don't just create a video and hope for the best – be proactive and strategic in how you distribute it to ensure maximum impact.