Behind the Metrics: Analyzing the ROI of Higher Education Explainer Videos

In today's digital age, higher education institutions are constantly looking for new ways to reach and engage with prospective students. One method that has gained popularity in recent years is the use of explainer videos. These short, informative videos are designed to explain complex concepts in a simple and engaging way, making them an ideal tool for universities and colleges to showcase their programs and offerings. But how can institutions measure the return on investment (ROI) of these explainer videos? In this blog post, we will delve into the metrics behind the success of higher education explainer videos and how they can impact an institution's bottom line. One key metric to consider when analyzing the ROI of explainer videos is engagement. How many views did the video receive? Did viewers watch the video all the way through, or did they drop off after a few seconds? By tracking these metrics, institutions can gain valuable insights into the effectiveness of their videos and make adjustments as needed to improve engagement rates. Another important metric to consider is conversion rate. How many viewers took a desired action after watching the video, such as visiting the institution's website or requesting more information? By tracking conversion rates, institutions can determine the impact that explainer videos have on driving prospective students to take the next step in the enrollment process. In addition to engagement and conversion rates, institutions should also consider the overall cost of producing explainer videos when analyzing ROI. How much did it cost to create the video, and how does that compare to the benefits it has generated for the institution? By calculating the cost per lead or cost per enrollment generated by explainer videos, institutions can gain a clearer picture of their return on investment. In conclusion, explainer videos have become a valuable tool for higher education institutions looking to attract and engage prospective students. By analyzing key metrics such as engagement, conversion rates, and production costs, institutions can gain valuable insights into the ROI of their explainer videos and make informed decisions about how to optimize their video marketing efforts.