Building a Content Calendar Around Higher Education Explainer Videos for Consistent Customer Education

In today's fast-paced digital world, the demand for easily digestible and engaging content is higher than ever. This is especially true in the higher education sector, where prospective students are constantly looking for information to help them make informed decisions about their academic futures. One effective way to provide valuable information to these potential students is through explainer videos. Explainer videos are short, informative videos that break down complex topics into easily understandable pieces of content. They can be used to explain everything from the admissions process to financial aid options to campus life. By incorporating explainer videos into your higher education marketing strategy, you can provide consistent and valuable education to your customers. But how do you ensure that your explainer videos are reaching your target audience consistently? One way to do this is by building a content calendar around your explainer videos. A content calendar is a schedule of when and where you will be posting your content, including your explainer videos. By planning out your content in advance, you can ensure that you are consistently providing valuable information to your audience. When building a content calendar around your higher education explainer videos, there are a few key things to keep in mind. First, make sure that your content is relevant and timely. For example, if you are creating an explainer video about the admissions process, you will want to make sure that it is posted at a time when prospective students are actively researching colleges. Second, consider the different platforms where you will be posting your explainer videos. Are you planning to share them on social media, your website, or through email marketing campaigns? By considering the different channels where your audience is most likely to engage with your content, you can ensure that your explainer videos are reaching the right people. Finally, don't forget to promote your explainer videos. Building a content calendar is just the first step in ensuring consistent customer education. By actively promoting your videos through social media, email newsletters, and other channels, you can increase their visibility and reach a larger audience. In conclusion, explainer videos are a powerful tool for providing consistent customer education in the higher education sector. By building a content calendar around your videos, you can ensure that your content is relevant, timely, and reaching the right audience. So why wait? Start planning your content calendar today and watch as your explainer videos help educate and inform prospective students about all that your institution has to offer.