Case Studies: Successful Explainer Video Campaigns in Higher Education with a Focus on Customer Education

In recent years, explainer videos have become a popular tool for higher education institutions looking to engage and educate their audiences. These short, engaging videos are an effective way to communicate complex ideas and information in a clear and concise manner. In this blog post, we will take a look at some successful explainer video campaigns in the higher education sector, with a specific focus on customer education. One of the most well-known examples of a successful explainer video campaign in higher education is the Khan Academy. Khan Academy is a non-profit organization that provides free educational resources online, including video tutorials on a wide range of subjects. Their explainer videos are known for their simple, straightforward approach to explaining complex concepts, making them a valuable resource for students of all ages. Another successful example of an explainer video campaign in higher education is the University of California, Berkeley. Berkeley has created a series of videos that explain various aspects of the university's programs and services, such as admissions, financial aid, and student life. These videos are not only informative, but also engaging and entertaining, making them a valuable tool for prospective students and their families. One key aspect of successful explainer video campaigns in higher education is customer education. By creating videos that educate their audiences about the benefits of their programs and services, universities can attract and retain students more effectively. For example, a video that explains the application process for a particular program can help prospective students understand what is expected of them and how they can best prepare for success. Overall, explainer videos are a valuable tool for higher education institutions looking to engage and educate their audiences. By creating clear, concise videos that explain complex ideas in an engaging and entertaining manner, universities can attract and retain students more effectively. Customer education is a key focus of successful explainer video campaigns in higher education, as it helps prospective students understand the value of the programs and services being offered.