Crafting Higher Education Explainer Videos That Speak to Millennials and Gen Z

Crafting Higher Education Explainer Videos That Speak to Millennials and Gen Z In today's digital age, traditional marketing strategies are no longer enough to capture the attention of Millennials and Gen Z. These tech-savvy generations are constantly bombarded with information from various sources, making it crucial for higher education institutions to find innovative ways to reach them. One effective method that has been gaining popularity is the use of explainer videos. Explainer videos are short, engaging videos that aim to explain a concept or product in a concise and entertaining manner. They are an excellent tool for universities and colleges to showcase their programs, campus life, and student experiences in a way that resonates with younger audiences. To create explainer videos that speak to Millennials and Gen Z, it is important to keep the following tips in mind: 1. Keep it short and sweet: Millennials and Gen Z have short attention spans, so it is crucial to keep your videos concise and to the point. Aim for a video length of around 1-2 minutes to ensure that you capture their attention from start to finish. 2. Use engaging visuals: Visuals are key to capturing the attention of younger generations. Use vibrant colors, dynamic animations, and captivating graphics to make your videos visually appealing and memorable. 3. Tell a story: Storytelling is a powerful tool that can help create an emotional connection with your audience. Use your explainer videos to tell a compelling story about your institution, its values, and the opportunities it offers to students. 4. Highlight the benefits: Millennials and Gen Z are looking for tangible benefits and outcomes from their education. Make sure to highlight the unique benefits and opportunities that your institution provides, such as internships, study abroad programs, and career placement services. 5. Include social proof: Millennials and Gen Z trust the opinions of their peers more than traditional advertising. Include testimonials and success stories from current students and alumni to build credibility and trust with your audience. By following these tips, higher education institutions can create explainer videos that effectively communicate their message to Millennials and Gen Z. These videos have the potential to capture the attention of a younger audience and showcase the unique offerings of your institution in a way that resonates with them.