Explainer Video Case Studies: What Worked for Higher Education and Why

In the fast-paced world of higher education, universities and colleges are constantly looking for innovative ways to attract and engage students. One effective method that has been gaining popularity in recent years is the use of explainer videos. These short, engaging videos are designed to explain complex ideas or processes in a simple and easy-to-understand manner. In this post, we will explore some successful case studies of explainer videos in higher education and why they worked so well. One of the key reasons why explainer videos are so effective in higher education is because they can break down complex topics into bite-sized, easily digestible chunks. For example, a university might use an explainer video to explain the application process to prospective students, or to showcase the benefits of a particular program or course. By presenting information in a visual and engaging way, universities can capture the attention of students and make a lasting impression. Another reason why explainer videos work well in higher education is because they can be easily shared and distributed across multiple platforms. Universities can post these videos on their website, share them on social media, or include them in email newsletters to reach a wider audience. This can help universities increase their visibility and attract more students to their programs. One successful case study of explainer videos in higher education comes from Harvard University. The university created a series of short videos to explain the research being conducted by various departments and showcase the impact of their work. These videos were shared on social media and received a positive response from both current and prospective students. Another successful example comes from the University of California, Berkeley, which used explainer videos to promote their online courses. By highlighting the flexibility and quality of their online programs, the university was able to attract more students to enroll in these courses. Overall, explainer videos are a powerful tool for universities and colleges looking to attract and engage students. By breaking down complex topics, sharing information in a visually appealing way, and distributing videos across multiple platforms, higher education institutions can effectively reach and connect with their target audience.