Explainer Videos and SEO: Best Practices for Higher Education Content

In today's digital age, creating engaging and informative content is essential for higher education institutions looking to attract prospective students and stand out from the competition. One effective way to do this is through the use of explainer videos, which can help simplify complex concepts and make information more digestible for viewers. But did you know that explainer videos can also have a positive impact on your website's search engine optimization (SEO) efforts? In this blog post, we'll explore some best practices for incorporating explainer videos into your higher education content strategy to improve SEO and attract more organic traffic to your website. 1. Optimize Video Titles and Descriptions: Just like written content, video titles and descriptions play a crucial role in SEO. Make sure to include relevant keywords in both the title and description of your explainer videos to improve their visibility in search engine results. 2. Create Transcripts for Videos: Transcripts provide search engines with valuable text-based content to crawl and index, which can help improve the overall SEO of your website. Include a written transcript of your explainer videos on the same page to boost keyword visibility and enhance the user experience. 3. Embed Videos on Relevant Pages: Embedding explainer videos on relevant pages of your website can not only enhance the user experience but also increase the time spent on your site – a key ranking factor for search engines. Consider placing videos on program pages, admissions information, or other high-traffic areas of your site. 4. Utilize Schema Markup: Schema markup is a code that helps search engines understand the content of web pages better. Incorporating schema markup for your explainer videos can improve their visibility in search results and attract more clicks from users. 5. Promote Videos on Social Media: Sharing your explainer videos on social media platforms can help drive traffic to your website and increase engagement with your content. Social signals are also a ranking factor for SEO, so don't underestimate the power of social media in boosting your video's visibility online. By following these best practices for incorporating explainer videos into your higher education content strategy, you can improve your website's SEO, attract more organic traffic, and provide valuable information to prospective students in a visually engaging way. Start creating compelling explainer videos today and watch your website's search rankings soar!