Explainer Videos and the Higher Education Buyer’s Journey: A Strategic Guide

In today's digital age, higher education institutions are constantly looking for new ways to attract prospective students and engage them throughout their buyer's journey. One effective tool that has been gaining popularity in recent years is explainer videos. These short, engaging videos are designed to explain complex concepts or processes in a simple and visually appealing way. Explainer videos can be a powerful tool in the higher education sector, as they can help institutions effectively communicate their unique value proposition to potential students. Whether it's showcasing the campus facilities, highlighting academic programs, or explaining the admissions process, explainer videos can provide a compelling and engaging way to connect with students and guide them through the decision-making process. So, how can higher education institutions leverage explainer videos strategically throughout the buyer's journey? Here are some key tips to keep in mind: 1. Awareness stage: At the beginning of the buyer's journey, prospective students may be unfamiliar with your institution. Use explainer videos to introduce your school, highlight your strengths, and showcase what sets you apart from other institutions. These videos can help build brand awareness and establish credibility with potential students. 2. Consideration stage: As students move through the buyer's journey and start considering their options, explainer videos can provide more in-depth information about specific programs, campus life, and student experiences. These videos can help answer common questions and address any concerns that prospective students may have. 3. Decision stage: In the final stage of the buyer's journey, when students are making their decision, explainer videos can be used to provide a final push. Highlight the benefits of attending your institution, showcase success stories of alumni, and address any remaining doubts or objections that students may have. Overall, explainer videos can be a valuable asset for higher education institutions looking to enhance their marketing efforts and connect with prospective students. By strategically incorporating these videos throughout the buyer's journey, institutions can effectively guide students towards making an informed decision and ultimately choosing their institution.