Explainer Videos as Part of Higher Education Content Marketing: Planning and Execution

In today's digital age, content marketing has become an essential strategy for higher education institutions looking to attract and engage prospective students. One increasingly popular tool in the content marketing toolkit is explainer videos. These short, engaging videos are a great way to communicate complex information in a simple and visually appealing way. When it comes to using explainer videos as part of higher education content marketing, planning and execution are key. Here are some tips for creating effective explainer videos that will resonate with your target audience: 1. Define your goals: Before you start creating your explainer video, it's important to have a clear understanding of the goals you want to achieve. Are you trying to attract more students to a specific program? Increase awareness of your institution as a whole? Whatever your goals may be, make sure they are clearly defined before you begin the planning process. 2. Know your audience: Understanding your target audience is crucial when creating any type of content, including explainer videos. Consider the demographics, interests, and pain points of your audience, and tailor your video content to resonate with them. 3. Keep it short and simple: Explainer videos are meant to simplify complex information, so it's important to keep them short and to the point. Aim for a video length of around 1-2 minutes, and make sure your messaging is clear and easy to understand. 4. Use visuals and animations: Visuals are a powerful tool for capturing and holding the attention of your audience. Use animations, infographics, and other visual elements to make your explainer video visually appealing and engaging. 5. Include a strong call to action: At the end of your explainer video, be sure to include a strong call to action that prompts viewers to take the next step, whether that be visiting your website, signing up for a newsletter, or applying to your institution. By following these tips for planning and executing your explainer videos, you can create compelling content that will help attract and engage prospective students in today's competitive higher education landscape.