From Concept to Launch: The Higher Education Explainer Video Production Timeline

The process of creating an explainer video for higher education institutions can be a daunting task. From brainstorming ideas to finalizing the script and shooting the video, there are many steps involved in bringing a concept to life. In this blog post, we will break down the timeline of a higher education explainer video production, from concept to launch. 1. Concept Development (1-2 weeks): The first step in creating an explainer video is to develop the concept. This involves brainstorming ideas, researching the target audience, and defining the key message of the video. This process can take anywhere from a few days to a couple of weeks, depending on the complexity of the project. 2. Scriptwriting (2-3 weeks): Once the concept is finalized, the next step is to write the script. The script is the backbone of the video and outlines the dialogue, narration, and visuals that will be included. This process can take a few weeks as multiple drafts may be needed to fine-tune the message and ensure it aligns with the overall goals of the video. 3. Storyboarding (1 week): After the script is finalized, the next step is to create a storyboard. A storyboard is a visual representation of each scene in the video, showing the sequence of events and key visuals. This step helps to visualize how the video will flow and allows for any necessary adjustments to be made before shooting begins. 4. Voiceover and Music Selection (1 week): Once the storyboard is approved, the next step is to select a voiceover artist and music for the video. The voiceover provides the narration for the video, while the music sets the tone and enhances the overall impact. This step can be completed in about a week, as there are many talented voiceover artists and music libraries to choose from. 5. Video Production (2-4 weeks): With the script, storyboard, voiceover, and music in place, the next step is to shoot the video. This involves filming the scenes, incorporating animations or graphics, and editing the footage to create a cohesive final product. Depending on the complexity of the video, this process can take anywhere from 2 to 4 weeks to complete. 6. Review and Revisions (1-2 weeks): Once the video is edited, the final step is to review and make any necessary revisions. This involves gathering feedback from stakeholders, making adjustments to the video as needed, and ensuring that it meets the desired goals and objectives. This process can take 1-2 weeks, as multiple rounds of revisions may be necessary to finalize the video. 7. Launch and Promotion: Once the video is finalized, it is ready to be launched and promoted to the target audience. This can be done through social media, email marketing, websites, and other channels to maximize visibility and engagement. In conclusion, creating an explainer video for higher education institutions requires careful planning, collaboration, and attention to detail. By following a structured production timeline, from concept to launch, higher education institutions can create engaging and impactful videos that effectively communicate their message and engage their target audience.