From Script to Screen: Workflow Tips for Efficient Higher Education Explainer Video Production

If you work in higher education marketing or communications, you know the importance of creating engaging and informative explainer videos to reach your target audience. These videos can be a powerful tool for showcasing your institution's programs, facilities, and achievements in a visually compelling way. However, producing high-quality videos can be a complex and time-consuming process. To help streamline your workflow and ensure a successful video production, here are some tips for efficiently moving from script to screen. 1. Start with a clear and concise script: Before you even think about picking up a camera, make sure you have a well-written script that outlines the key messages you want to convey in your video. Keep the script concise and to the point, and make sure it aligns with your institution's branding and messaging. 2. Plan your shots in advance: Once you have your script finalized, it's time to start planning your shots. Create a shot list that outlines the specific visuals you want to capture for each section of the script. This will help you stay organized during filming and ensure you capture all the necessary footage. 3. Utilize a storyboard: A storyboard is a visual representation of each shot in your video, laid out in sequence like a comic strip. Creating a storyboard can help you visualize how each shot will look on screen and ensure that you capture all the necessary angles and details during filming. 4. Choose the right equipment: Invest in high-quality cameras, microphones, lighting equipment, and editing software to ensure your videos look polished and professional. Consider the specific needs of your project and choose equipment that will help you achieve your desired aesthetic. 5. Enlist a talented production team: If you don't have the skills or resources to handle video production in-house, consider outsourcing the work to a professional production team. Look for a team with experience in higher education marketing and a portfolio of successful explainer videos. 6. Edit with purpose: Once you have all your footage captured, it's time to edit your video. Keep in mind the goals of your video and make sure every edit serves to further those goals. Cut out any unnecessary footage, add graphics or animations where needed, and make sure the pacing of the video keeps viewers engaged. By following these workflow tips, you can streamline the process of creating higher education explainer videos and produce high-quality content that effectively showcases your institution's offerings. With a clear script, careful planning, the right equipment, and a talented production team, you can create engaging videos that resonate with your target audience and help you achieve your marketing goals.