Future-Proofing Your Higher Education Explainer Videos: Trends and Predictions

In today's fast-paced digital world, higher education institutions are constantly looking for ways to stay ahead of the curve and connect with their students in innovative ways. One of the most effective methods they have found to do this is through the use of explainer videos. Explainer videos are short, engaging videos that provide viewers with a quick and easy way to understand complex information. They can be used to explain everything from course offerings and campus facilities to financial aid options and student life. But as technology continues to evolve, it's important for higher education institutions to future-proof their explainer videos to ensure they remain relevant and effective. Here are some trends and predictions to keep in mind when creating explainer videos for the future: 1. Personalization: In an increasingly digital world, personalization is key. Higher education institutions can use data analytics to create personalized explainer videos that cater to the specific needs and interests of individual students. This could include customized content based on a student's academic interests, extracurricular activities, or even their location. 2. Virtual and Augmented Reality: Virtual and augmented reality technology is becoming more accessible and affordable, making it an exciting prospect for higher education institutions. Imagine a virtual campus tour or an augmented reality demonstration of a complex scientific concept – the possibilities are endless. 3. Interactive Elements: Interactive elements, such as quizzes, polls, and clickable links, can help keep viewers engaged and encourage them to take action. Higher education institutions can use these elements to gather feedback, provide additional information, or even track student engagement with the video. 4. Mobile Optimization: With more and more students accessing information on their smartphones and tablets, it's essential that explainer videos are optimized for mobile viewing. This means ensuring that videos load quickly, are easy to navigate, and are compatible with a variety of devices. 5. Accessibility: Finally, it's important to ensure that explainer videos are accessible to all students, including those with disabilities. This could involve providing closed captions, audio descriptions, or alternative formats for students who may have difficulty accessing traditional video content. By incorporating these trends and predictions into their explainer videos, higher education institutions can future-proof their content and continue to engage with students in a meaningful and impactful way. So whether you're looking to attract prospective students, educate current students, or reach out to alumni, explainer videos are a powerful tool that can help you achieve your goals in the ever-evolving landscape of higher education.