How to Create Evergreen Explainer Videos for the Higher Education Industry

In today's digital age, explainer videos have become an essential tool for higher education institutions looking to engage with their students and attract new ones. These short, informative videos are a great way to explain complex concepts, showcase campus life, and highlight the unique offerings of a college or university. However, creating evergreen explainer videos that stand the test of time can be a challenge. Here are some tips for creating timeless and effective explainer videos for the higher education industry. 1. Focus on Evergreen Content: When creating explainer videos for the higher education industry, it's important to focus on content that will remain relevant for years to come. Avoid using trendy language, references, or visuals that may quickly become outdated. Instead, focus on timeless topics such as the history of the institution, the academic programs offered, and the campus culture. 2. Keep it Concise: In today's fast-paced world, attention spans are shorter than ever. Keep your explainer videos concise and to the point, with a clear and engaging script that highlights the key points you want to convey. Aim for a video length of around 1-2 minutes to keep viewers engaged and interested. 3. Use High-Quality Visuals: The quality of your visuals can make or break your explainer video. Invest in high-quality cameras, lighting, and editing software to ensure that your video looks polished and professional. Use a mix of live-action footage, animations, and graphics to keep viewers engaged and visually stimulated. 4. Tell a Compelling Story: People are naturally drawn to stories, so use storytelling techniques to make your explainer videos more engaging and memorable. Start with a hook that grabs viewers' attention, then take them on a journey that highlights the benefits of attending your institution. Use testimonials from current students or alumni to add credibility and authenticity to your story. 5. Optimize for SEO: To ensure that your explainer videos reach a wider audience, optimize them for search engines. Use relevant keywords in your video title, description, and tags to improve your video's visibility on platforms like YouTube. Consider creating a transcript of your video to make it more accessible to search engines and improve your chances of ranking higher in search results. By following these tips, you can create evergreen explainer videos that effectively communicate the unique offerings of your higher education institution and attract new students for years to come. Remember to keep your content timeless, concise, visually appealing, and optimized for search engines to maximize the impact of your videos.