How to Use Explainer Videos to Highlight Higher Education Product Features and Benefits

In today's digital age, higher education institutions are constantly looking for innovative ways to showcase their products and services to prospective students. One effective method that has gained popularity in recent years is the use of explainer videos. Explainer videos are short, engaging videos that explain a product or service in a simple and concise manner. They are a great tool for highlighting the features and benefits of higher education products and services in a way that is easy for viewers to understand. So, how can higher education institutions effectively use explainer videos to highlight their product features and benefits? Here are a few tips to keep in mind: 1. Keep it concise and to the point: When creating an explainer video, it's important to keep it short and sweet. Aim for a video that is no longer than 2-3 minutes in length. This will help ensure that viewers stay engaged and get the information they need quickly. 2. Focus on the benefits: When highlighting product features in an explainer video, be sure to also emphasize the benefits that these features provide. For example, if your institution offers a new online learning platform, highlight how this platform can make studying more convenient and accessible for students. 3. Use visuals to enhance the message: Visuals are a powerful tool in explainer videos, so be sure to use them to your advantage. Include animations, graphics, and other visual elements to help illustrate your points and make the video more engaging for viewers. 4. Include real-life examples: To make your explainer video more relatable to prospective students, consider including real-life examples or testimonials from current students or alumni. This can help showcase how your product or service has positively impacted others and encourage viewers to learn more. 5. End with a strong call to action: Finally, be sure to end your explainer video with a strong call to action. Encourage viewers to visit your website, schedule a campus tour, or contact admissions for more information. This will help drive engagement and conversions. In conclusion, explainer videos are a powerful tool for highlighting the features and benefits of higher education products and services. By keeping your videos concise, focusing on the benefits, using visuals effectively, including real-life examples, and ending with a strong call to action, you can create engaging and informative videos that resonate with prospective students. So, why wait? Start creating your explainer videos today and see the impact they can have on your higher education marketing efforts.