Step-by-Step Process: Creating Your First Explainer Video for Higher Education to Educate Customers

In today's digital age, creating engaging and informative content is essential for businesses looking to attract and educate their target audience. One popular and effective way to do this is through explainer videos. These short, animated videos can help simplify complex topics and make information more accessible to viewers. If you work in higher education and are looking to educate potential customers about your institution or services, creating an explainer video can be a great way to do so. In this blog post, we will walk you through a step-by-step process for creating your first explainer video for higher education. Step 1: Define Your Objective Before you start creating your explainer video, it's important to clearly define your objective. What do you want to achieve with this video? Are you looking to attract more students to your institution, promote a specific program, or showcase the benefits of your services? By clearly defining your objective, you can tailor your video content to effectively communicate your message. Step 2: Identify Your Target Audience Once you have defined your objective, the next step is to identify your target audience. Who are you trying to reach with this video? Are you targeting high school students looking for a college, working professionals interested in furthering their education, or parents helping their children with college decisions? Understanding your target audience will help you create content that resonates with them. Step 3: Create a Script With your objective and target audience in mind, it's time to create a script for your explainer video. Keep your script concise and to the point, focusing on key messages and benefits that will appeal to your target audience. Make sure your script is engaging and easy to understand, as explainer videos are meant to simplify complex topics. Step 4: Choose the Right Style There are various styles of explainer videos, including animated, live-action, whiteboard, and motion graphics. Choose a style that best fits your brand and message. For higher education, animated videos are often a popular choice as they can make complex information more engaging and visually appealing. Step 5: Design and Produce Your Video Once you have finalized your script and chosen a style, it's time to design and produce your explainer video. You can use various tools and software to create animated videos, or hire a professional video production company to help bring your vision to life. Make sure your video is visually appealing, easy to follow, and aligns with your brand's aesthetics. Step 6: Promote Your Video After creating your explainer video, it's important to promote it to reach your target audience. Share your video on your website, social media channels, and email newsletters to maximize its visibility. You can also consider running targeted ads to reach a larger audience. In conclusion, creating an explainer video for higher education can be a powerful tool to educate customers and showcase the benefits of your institution or services. By following these steps and putting in the effort to create engaging and informative content, you can effectively communicate your message and attract new customers.