The Cost-Benefit Analysis of Producing Explainer Videos for Higher Education with an Educational Focus

In recent years, the use of explainer videos in higher education has gained significant popularity. These short, engaging videos are designed to explain complex concepts in a simple and easily digestible manner, making them an effective tool for both teaching and learning. However, producing explainer videos can be a time-consuming and costly endeavor. In this blog post, we will explore the cost-benefit analysis of producing explainer videos for higher education with an educational focus. Costs: 1. Production costs: Producing high-quality explainer videos requires professional equipment, software, and expertise. Hiring a video production team or outsourcing the work to a third-party agency can be expensive. 2. Time and resources: Creating engaging and informative explainer videos takes time and effort. Faculty members or instructional designers may need to dedicate significant hours to scriptwriting, storyboarding, filming, and editing. 3. Ongoing maintenance: Once the videos are produced, they may require updates or revisions as new information becomes available or changes in the curriculum occur. Benefits: 1. Improved student engagement: Explainer videos can help capture and maintain students' attention, making learning more interactive and enjoyable. This can lead to increased student engagement and motivation. 2. Enhanced learning outcomes: Research has shown that visual aids, such as videos, can improve learning outcomes by helping students better understand and retain information. 3. Accessibility: Explainer videos can be accessed anytime, anywhere, allowing students to review the material at their own pace and convenience. This can be particularly beneficial for distance learners or students with busy schedules. 4. Cost-effective: While there are upfront costs associated with producing explainer videos, they can ultimately save time and resources in the long run by reducing the need for repetitive lectures or individual tutoring sessions. In conclusion, the cost-benefit analysis of producing explainer videos for higher education with an educational focus is a complex one. While there are significant upfront costs and time investments involved, the potential benefits in terms of student engagement, learning outcomes, accessibility, and cost-effectiveness can make it a worthwhile investment for institutions looking to enhance their educational offerings. Ultimately, the decision to produce explainer videos should be based on a careful evaluation of the specific needs and goals of the institution, as well as the available resources and expertise.